Hitachi Power Tools increases sales and reduces costs with new customer friendly eCommerce solution from Columbus
After only a very few months of introducing Columbus eCom they had already achieved their goal and Hitachi has plans to capitalize even further with their new eCommerce solution.
Hitachi Power Tools is a leading manufacturer and supplier of equipment and materials for the professional user in the hardware industry. Their product range utilizes quality materials and the latest technologies with a mission to ensure complete customer satisfaction.
When Henning Jacobsen joined Hitachi as IT Director the majority of their orders came via the mail or by phone which was time consuming and costly. They did have some activity on their Enterprise Portal eCommerce solution but they wanted something that was more dynamic and user friendly for the customers.
In Henning’s previous role at VingCard, a supplier of locks and hotel safes, he had used Columbus eCom with great success and knew that Hitachi could improve overall sales with the right eCommerce solution.
Henning explains, “We sent out an RFI to 5 different suppliers with the criteria for our desired solution. A key element was that it should be directly integrated with our ERP solution Microsoft Dynamics AX, without any synchronization engine in between. It was the Columbus solution, Columbus eCom, which came out on top, both in terms of price and technology.”
Hitachi’s new e-Commerce solution was well received both by customers and employees, and was seen as a great success in a very short timeframe. It didn’t take long before customers started using the web shop more actively, instead of placing orders by mail or phone. This reduced the pressure on these channels – saving Hitachi a large amount of overhead costs.
Hitachi measures the workload on its channels by the amount of lines on orders that are processed. Henning continues, “The total amount of orders and also the amount of products on each order has significantly increased. The number of lines added in the new eCom solution has doubled. This happened very quickly after we went live in Norway and the same has happened when we adopted the solution in Sweden.”
Henning has received a large amount of positive feedback from customers. He believes that there are two main reasons why the new eCommerce solution has proved to be so popular with customers and therefore so successful for the business.
“First of all the web shop is much more transparent for our customers. They can login and view the status of all their orders. This is a distinct advantage from the old solution. The customer also has an easier way to find products using the product catalog and the strong search engine.”
Henning goes on to say, “Yet another advantage is the ease that we were able to design and create the web shop so that it matched our own website and brand. In the future we may even choose to replace our current website with the eCommerce solution, as it provides us with all the necessary content management tools to easily update our web pages. Hence there is no need for two web channels.”
As it stated at the beginning Hitachi’s goal with the new eCommerce solution was to reduce the internal workload by increasing sales through a web shop. The Columbus out-of-the-box solution has helped Hitachi to reach its goal. The next step for Hitachi Power Tools is to implement Columbus eCom for their Danish subsidiary.