Disruption hits all industries, from free newspapers, car sharing and low-cost telecommunications. Columbus’ CEO Thomas Honoré is co-author of the book Disruption – The Future Leadership Challenge* which is available in an English version today.
”Disruption – The Future Leadership Challenge” is a guide to the challenges of digital management that many executives face today. The book guides business leaders safely through disruption and provides insights and vision on the matter with lots of examples.
Thomas Honoré is co-author of the book, and uses his many years of top management experience in the technology and consulting industry, including Columbus, to help other executives not just getting safely through the disruption, but actually turning disruption into a business advantage.
“Disruption as a concept is not new. What is different these years is the pace of change, the greater scale, and that it’s all driven by technology. This means that any executive must have a plan for how they meet the digital opportunities and threats,“ says Thomas Honoré.
Columbus’ Chairman of the Board, Ib Kunøe, says:
“Many companies experience a dramatic journey, because the market and the possibilities shift their character so fast. The technological, global, and social development happens more rapidly than before, and companies do not have unlimited time to react. A market which, for a short while ago, was characterized by known agents, a predictable growth, and reasonable revenues can suddenly become disrupted, and therefore, becomes shaped by new and harder dynamics. On the other side, this development also creates the opportunity for entrepreneurial individuals to create new businesses and challenge the established ones. This book is foremost about the big challenge facing management when it must adjust the company as disruption impinges – and at a point in time in the future, it will happen. It is mostly about management when the day is up. It is by no means an easy task, but it is necessary and exciting. This book contributes to getting a grip on the concepts and to initiate decisions in a tangible and practical manner”.
The biggest threats to businesses today come from globalization, sharing economy and digitalization. Disruption can be described as an externally imposed extreme change which creates new competition. In brief, disruption is a fast and life-threatening change of companies’ business conditions – often through digitization.
As a business leader you can turn disruption into your advantage. In the guide you can read how.
*The book is the English version of the Danish book “Disrupt or Die” which was released in May 2016.
Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.